Feed Lot

APR-MAY 2017

Feedlots and cow/calf operations in the beef industry who feed 500 or more has annually on grains and concentrates; maintain 500 or more beef cows; backgrounder, stocker/grower, preconditioner; veterinarian, nutritionist, consultant

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22 FEED•LOT  April/May 2017 MARKETING He said though he's not a cattle producer, he understands their concerns. "One of the fears is, 'What is i t going to cost me?' I can assure y ou it is the same for us," Bailey says. "We don't want to add cost. We want to identify opportunities for cost savings so we can all be more competitive." Connecting the dots During the conference, a pilot research project with a goal to im- prove sustainability in the U.S. beef industry was announced. Butler e x p l a i n e d t h e p i l o t p r o j e c t , launched by a national coalition of M cDonald's USA, Tyson Foods, N oble Foundation, Beef Marketing Group and Golden State Foods, would be an effort to take the indi- cators outlined by the United States Roundtable for Sustainable Beef one step further. "We've taken the concepts es- tablished by the roundtable and said, 'We want to try this,'" Butler said. "If we connect the dots, how much can we learn?" The Noble Foundation will coor- dinate and provide project manage- ment services for the overall project. "Our efforts will examine every step of beef production from the ranch to the consumer's plate," said Dr. Billy Cook, director of the Noble Foundation's agricultural di- vision. "For generations, agricul- tural producers have found ways to increase production through more efficient practices and re- sponsible land stewardship. This project translates this approach of continuous improvement into a real-world, systems-wide applica- tion that holds the potential to someday benefit producers and customers around the globe." The cattle for the pilot project will be raised by ranchers who are a part of the Noble Foundation's Integrity Beef Alliance. Beef Mar- keting Group will feed the cattle in o ne of their feedyards in Kansas. " Each of our collaborating or- ganizations actively seeks new methods and innovations that ulti- mately lead to increased sustain- ability," Butler said. "Imagine what will happen when you bring all five organizations together to examine the entire process. The possibilities of additional knowledge, improved efficiencies and new ideas are al- most limitless." Beef Marketing Group will send the cattle to Tyson Foods for har- vesting. Some of the meat will then go to Golden State Foods, which supplies McDonald's with some of the 100 percent beef patties served at its restaurants. "Consumers asked the agricul- ture and food production sectors to be more sustainable, and we have responded," Bill Buckner, president and CEO of the Noble Foundation, said. "This research project is a reflection of our dedi- cation to the agriculture industry and its current consumers as well as those who we hope to serve in the future." FL Heifers That Don't... from previous page 1-800-536-8438 "We can customize a system to meet your needs." ❖ Platform Scales (10 sizes/self-contained) ❖ Single Animal Weigh Cage (self-contained) ❖ Single Animal Scales (under squeeze chutes) ❖ Portable Calf Scales (3 designs for various weights) ❖ Hay Processor Scales Specializing In: • Turn-Key Feedyard Construction • Hog Site Construction • Complete Dairy Construction • Sprinkler System • CAD Design • GPS Survey • Slipform Concrete Feedbunks • Dirtwork of All Types • Laser-Equipped Machinery • All types of Fencing Phone: 800-536-2634 maxjantzexcavating.com

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