Feed Lot

SEP-OCT 2017

Feedlots and cow/calf operations in the beef industry who feed 500 or more has annually on grains and concentrates; maintain 500 or more beef cows; backgrounder, stocker/grower, preconditioner; veterinarian, nutritionist, consultant

Issue link: http://feedlotmagazine.epubxp.com/i/868988

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Page 14 of 31

NEW PRODUCTS CattlActive There are numerous factors that play into the acidosis equation but there is one key element they all have in common–stress. Most high- risk cattle are already in the early stages of ruminal acidosis by the time they reach your operation. High-risk cattle are susceptible to developing shipping fever and ex- periencing elevated rates of shrink. If they survive these events, acido- sis creates the difficult challenge of restarting feed and water intake. CattlActive is an all-natural sup- plement by Pro Earth Animal Health proven to buffer acid and raise the pH of a cow's rumen by 0.9 mol. in 15 minutes without the risk of overdosing. A proprietary blend of natural ingredients neu- tralizes acid and soothes irritated digestive tissues while encouraging feed and water consumption. Catt- lActive can be used as a drench, on feed, or added to water sources and has no withdrawal period. Whisper Veterinary Stethoscope Merck Animal Health acquired the rights to Whisper ® Veterinary Stethoscope and the technical services team has conducted trials a n d i m p r o v e d t h e h i s t o r i c a l dataset. Now, Whisper – the only tool specifically designed to detect BRD severity ranges – is available for use in feedyard hospital pens. "This new tool is a game-changer for BRD control," says Jason Nick- ell, D.V.M., with, Merck Animal Health. "Whisper provides users with a lung severity scale of 1 to 5, allowing producers to determine a more accurate treatment plan based on the health of the lungs." By providing a clearer picture of lung health and the severity of BRD, Whisper will help producers – in coordination with a veterinar- ian – develop smarter treatment plans, improve animal well-being and increase herd health. Contact your Merck Animal Health rep for more info. FL FL FEED•LOT  September/October 2017 15

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