Feed Lot

AUG 2018

Feedlots and cow/calf operations in the beef industry who feed 500 or more has annually on grains and concentrates; maintain 500 or more beef cows; backgrounder, stocker/grower, preconditioner; veterinarian, nutritionist, consultant

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there was a similar way to take the guesswork out of buying cattle? Well, maybe there is. It's called Cattle Krush, and it may just be the future of the industry. "Cattle producers have been waiting for this type of technology," says Cattle Krush creator Dane Kuper. "They're good at raising cattle. Now they can be more effective in making business decisions." Cattle Krush, like its partner Performance Beef, uses sophisticated algorithms to supply real time information in buying and selling cattle, with a direct connection to the Chicago Board of Trade feeder cattle, live cattle, and corn prices. "Prices can fluctuate $2-$3 in the course of a day," says Kuper. "That can have a significant impact on profit." Kuper says 75 percent of a cattle producer's income variation is due to market fluc- tuations. For some producers that can mean hundreds of thousands of dollars. Apps like Cattle Krush can help pro- ducers better manage their options. "It's about how well you do vs. how well your cattle do," says Kuper. By entering animal profiles such as weight at sale and the target finish weight, Cattle Krush calculates the cost of gain, target finish date and rate of gain, feeder break even, and profit – based on the current Board of Trade prices and live futures. "When buying, this changes the producer's ability to bid," says Kuper. "It automates and changes what he can pay, by taking the guess work out." But it's not just about price. There's more to buying the right stock than buying the cheapest; a buyer needs to select the right profile to fit the desired profit margin. The algo- rithms used can take the bias out of purchasing, basing decisions on hard facts. The idea is gaining in popularity, with more than 500 users across the country coming on board in just 15 months since its introduction. "We've had outstand- ing feedback," says Kuper. "Producers, especially younger producers accustomed to ready access to real time information, have been waiting on this type of technology." FEEDLOT FOCUS M O N E Y B A L L Cattle Style Information at Your Fingertips BY TERRI QUECK-MATZIE REMEMBER the movie MONEYBALL starring Brad Pitt? The philosphy of Pitt's character changed the way baseball players' skills are measured. What if Microbial Insight Since 1971 Providing Livestock Industry Solutions Since 1971 Call 1.800.658.3120 for more information. Protect Your Investments and Stay in the Green • Contains 7 specific PROVEN strains of beneficial bacteria that aid fermentation in the forage ensiling process • Maintains substantially lower temperatures during feed out • Helps preserve your valuable feed quality all year long • Approved and registered in Canada 14 FEED•LOT August 2018

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