Feed Lot

AUG 2018

Feedlots and cow/calf operations in the beef industry who feed 500 or more has annually on grains and concentrates; maintain 500 or more beef cows; backgrounder, stocker/grower, preconditioner; veterinarian, nutritionist, consultant

Issue link: https://feedlotmagazine.epubxp.com/i/1009772

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Page 14 of 31

The approach is not foreign to agriculture. Row crop producers are adept in the use of market technology and digital access to information. But the livestock in- dustry is underserved, according to Kuper, who also created Per- formance Beef, a feedlot profit app that provides daily data and financial analysis on when to sell for optimal profit, as well as bench - marking against other producers. "The use of this type of tech- nology enables the small feedlot to be as good as the biggest one," says Kuper. He emphasizes neither Perfor- mance Beef nor Cattle Krush make trades. "We are not a broker," says Kuper. "We just provide the data." The technological advantage holds through the cattle production cycle. Both apps will notify the producer via text message when a group of cattle has reached op- timal profitability. Up to 20 groups of cattle can be monitored at one time, and historical data assesses the profitability of any group type over the last 30 years. "That's easy to lose track of profit goals in the day-to-day," says Kuper. "We want to make sure no opportunity is lost. The key is the real-time information in the calculations." The new apps also allow for partner input. Nutritionists, vets, commodities brokers, absentee owners, can log in, ask questions, and help make decisions – all based on the same real time information. It even provides a printable report for the banker. "Producers out there today are using their cell phones, I-pads and other mobile devices to manage their operations," says Kuper. "This is the way of the future. The evo- lution we've seen in row crop data use is on the verge of hitting live- stock production. It's one more way we can make producers savvier at what they do and keep family farms in operation long term by increasing profitability. It's about enabling producers to make better, more effective decisions." FL Some of the biggest successes in nutritional additives were invented in our labs. By our employees. And that expertise helps us better understand the components that go into our products, and pushes our team to develop unique combinations for greater performance. Find some of your own at PMIadditives.com. ©2018 PMI. All rights reserved. THERE'S FINDING WHAT WORKS. AND THERE'S KNOWING HOW IT ALL WORKS TOGETHER. FEED•LOT August 2018 15

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