Feed Lot

SEP-OCT 2018

Feedlots and cow/calf operations in the beef industry who feed 500 or more has annually on grains and concentrates; maintain 500 or more beef cows; backgrounder, stocker/grower, preconditioner; veterinarian, nutritionist, consultant

Issue link: https://feedlotmagazine.epubxp.com/i/1019360

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11 who are hungry for information. As one of the few developed countries that does not have a mandatory beef traceability sys- tem, the U.S. is at a disadvantage when it comes to global beef trade. A new framework could open up American beef to markets around the world where it's currently not available to countries that require traceability for market access. Many beef brands have already begun using some traceability systems to add marketing value and CAB is no exception. The Path Proven program enables mar- keting CAB brand with addition- al production claims, and labels like Georgia Proud, GoTexan and Fresh From Florida are proving the source state. However, traceability ends at the feedlot, not the ranch of origin. In this case, information value is only half captured, because a large portion of the beef journey is still unverified. As one system varies from another, it also creates a lack of consistency across the meat case when consumers com- pare different brands. A new traceability method could open the flow of knowledge for beef producers, too, McCully says. If information could move forward with the animals, it could flow back to provide a more robust picture of animal and meat quality. "The progress we could make on the production side through genetic selection based on carcass quality feedback would be remarkable," he says. "Traceability could help provide accurate data backwards so that we could link genomics to performance traits beyond the ranch gate and help improve our overall beef product." McCully sees a future system as a real possibility because of rapid developments in technology. "Maybe it's block chain or other technology, but I think we have the capability today to make it work." he says. "What I do know is that it needs to be mobile and inexpensively fit into today's speed of business." FL PROTERNATIVE-THE NEW MEASURE OF PREVENTION The industry is changing; it's time to take cattle feeding down a new road. Recent advancements in cattle nutrition have opened new routes to help limit pulls, treatment and positively benefit the health of an animal. Adopting a new measure of prevention through the feed is an important first step to help minimize delays on the road ahead. Take a new road with ProTernative ® - a proven probiotic that positively activates the immune system of cattle during times of stress. ProTernative works in the lower gut to influence the animal's natural immunity through an internal active process that only a specific, robust and active live yeast can deliver. The road you've always taken doesn't cut it anymore. Feed ProTernative and take a new measure of prevention. LALLEMAND ANIMAL NUTRITION Tel: 414 464 6440 Email: LAN_NA@lallemand.com www.lallemandanimalnutrition.com Not all products are available in all markets nor are all claims allowed in all regions. ©2016. ProTernative is a registered trademark of Lallemand Animal Nutrition.

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