Feed Lot

DEC 2018

Feedlots and cow/calf operations in the beef industry who feed 500 or more has annually on grains and concentrates; maintain 500 or more beef cows; backgrounder, stocker/grower, preconditioner; veterinarian, nutritionist, consultant

Issue link: https://feedlotmagazine.epubxp.com/i/1054205

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Page 14 of 31

FEED•LOT December 2018 15 but we're going to get there." That forward-looking promise applies to the blockchain system of traceability and information sharing up and down the supply lines, too, he added. "We need traceability to inform consumers and to protect our live- lihood," Hueser said. "We have to get there." FL from; they only know what they see on TV, and what they know is what they share." Consumers do read labels, have demanded some ingredients or additives be listed. "They want to know what's in the product they're consuming," he said. "As sellers, we still control the product or service, but we're cater- ing to a much different consumer." In terms of premium products, Hueser said those definitions are changing in consumer eyes, too. Marbling in beef may have been the most important trait decades ago, and it may be still. But now, premium beef means marbling plus information. "It's not just about fancy or ex- pensive," he said. "What about the people who produce it, the people who sell it, what does it mean to me, what does it mean to them? How are the animals raised, is the environment being taken into consideration?" That's why Tyson continues to launch consumer-facing initiatives to reduce the supply chains' impact on the environment and water and ensure humane animal care, Gerber and Hueser said. The company has pledged to reduce water usage 13% by 2020, and greenhouse gas emis- sions 30% by 2030. By the first day of 2019, the Ty- son supply chain will be 100% Beef Quality Assurance (BQA) certified, they noted. A very large customer's promise to its customers helped drive that initiative. "We also need to do it because it is the right thing to do," Hueser said. "You've been in business a long time; you know mistreating animals is not profitable. Nor is it morally right. Tell the story. "Not everyone out there wants to see cattle production be suc- cessful," he said. "Unless we're transparent, unless we talk about the good things we're doing and the way our product is raised, others will tell those stories and we're going to lose that battle." In August, Tyson became the first packer licensed with Kan- sas-based Progressive Beef LLC, which operates a feedyard program focused on cattle care, food safety and sustainability, all USDA audit- ed. Hueser said the packer aims to purchase much of its beef through that channel as relationships grow. "It's not going to happen in six months, or maybe even three years, (DZǠǩǯǣǠ6ǨǜǧǧǠǮǯ&ǪǨǫǪǩǠǩǯǮ &ǜǩ+ǜDZǠǜ%ǤǢ,ǨǫǜǞǯ According to research trials, the strain Lactobacillus acidolphilus BT-1386 found in Micro-Cell probiotics has been shown to: • Decrease shedding of E. coli O157:H7 1 • Reduce re-infection of Salmonella 2 • Increase average daily gain 3 • Improve feed to gain 4 Probiotic strain Lactobacillus acidophilus BT-1386, available exclusively from Lallemand Animal Nutrition, was added to the 2015 pre-harvest production best practice (PBP) document released by the Beef Industry Food Safety Council (BIFSCo). It is commercially available for purchase under the brand names Micro-Cell FS and Micro-Cell FS Gold. Every ration component plays an important role on overall performance and ensuring you provide the best beef product to the consumer. Consistent performance lies in the details. Micro-Cell® probiotics are high quality feed additives that feature proven bacterial strains that help your cattle maintain an ideal intestinal balance. Micro-Cell probiotics are a small yet critical component and another tool to help you produce a top quality product that consumers want. 1 Production Best Practices (PBP) to Aid in the Control of Foodborne Pathogens in Groups of Cattle. Beef Industry Food Safety Council Subcommittee on Pre-Harvest. Spring 2015. Accessed March 19, 2015. 2 Tabe ES, Oloya J, Doetkott DK, Bauer ML, Gibbs PS, Khaitsa ML. Comparative e›ect of direct-fed microbials on fecal shedding of Escherichia coli O157:H7 and Salmonella in naturally infected feedlot cattle. J. Food Prot. May 2008; 3(71): 539-544. 3 Lallemand Animal Nutrition. Unpublished. United States. 1996. 4 Hutcheson D and Lallemand Animal Nutrition. Unpublished. United States. 1986. LALLEMAND ANIMAL NUTRITION Tel: 414 464 6440 Email: LAN_NA@lallemand.com www.lallemandanimalnutrition.com ©2016. Micro-Cell is a registered trademark of Lallemand Animal Nutrition. Not all products are available in all markets nor are all claims allowed in all regions.

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