Feed Lot

DEC 2018

Feedlots and cow/calf operations in the beef industry who feed 500 or more has annually on grains and concentrates; maintain 500 or more beef cows; backgrounder, stocker/grower, preconditioner; veterinarian, nutritionist, consultant

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4 FEED•LOT December 2018 PRODUCT INFORMATION NADA 141-334, Approved by FDA. 048539 R10 RESIDUE WARNING: Cattle intended for human consumption must not be slaughtered within 21 days of the last treatment. Do not use in female dairy cattle 20 months of age or older. Use of this drug product in these cattle may cause milk residues. A withdrawal period has not been established in pre- ruminating calves. Do not use in calves to be processed for veal. PRECAUTIONS: The effects of Zuprevo 18% on bovine reproductive performance, pregnancy and lactation have not been determined. Swelling and inflammation, which may be severe, may be seen at the injection site after administration. Subcutaneous injection may result in local tissue reactions which persist beyond the slaughter withdrawal period. This may result in trim loss of edible tissue at slaughter. Made in Germany Distributed by: Intervet Inc d/b/a Merck Animal Health, Summit, NJ 07901 Copyright © 2011, Intervet Inc., a subsidiary of Merck & Co. All rights reserved. Injectable Solution for Cattle ANTIMICROBIAL DRUG 180 mg of tildipirosin/mL For subcutaneous injection in beef and non-lactating dairy cattle only. Not for use in female dairy cattle 20 months of age or older or in calves to be processed for veal. CAUTION: Federal (USA) law restricts this drug to use by or on the order of a licensed veterinarian. BRIEF SUMMARY: for full prescribing information use package insert. INDICATIONS: Zuprevo ® 18% is indicated for the treatment of bovine respiratory disease (BRD) associated with Mannheimia haemolytica, Pasteurella multocida, and Histophilus somni in beef and non-lactating dairy cattle, and for the control of respiratory disease in beef and non-lactating dairy cattle at high risk of developing BRD associated with M. haemolytica, P. multocida, and H. somni. WARNINGS: FOR USE IN ANIMALS ONLY. NOT FOR HUMAN USE. KEEP OUT OF REACH OF CHILDREN. TO AVOID ACCIDENTAL INJECTION, DO NOT USE IN AUTOMATICALLY POWERED SYRINGES WHICH HAVE NO ADDITIONAL PROTECTION SYSTEM. IN CASE OF HUMAN INJECTION, SEEK MEDICAL ADVICE IMMEDIATELY AND SHOW THE PACKAGE INSERT OR LABEL TO THE PHYSICIAN. Avoid direct contact with skin and eyes. If accidental eye exposure occurs, rinse eyes with clean water. If accidental skin exposure occurs, wash the skin immediately with soap and water. Tildipirosin may cause sensitization by skin contact. For technical assistance or to report a suspected adverse reaction, call: 1-800-219-9286. For customer service or to request a Material Safety Data Sheet (MSDS), call: 1-800-211- 3573. For additional Zuprevo 18% information go to www.zuprevo.com. For a complete listing of adverse reactions for Zuprevo 18% reported to CVM see: http://www.fda.gov/AnimalVeterinary/ SafetyHealth. DO NOT USE ZUPREVO 18% IN SWINE. Fatal adverse events have been reported following the use of tildipirosin in swine. NOT FOR USE IN CHICKENS OR TURKEYS. 18% I admire creative marketing. As an individual with an agricultural journalism degree, marketing is a big part of my background. But deceptive marketing or false mar- keting drives me nuts. There are marketing schemes that take advantage of consumers, and I think a lot of shoppers fall for it. Organic, non-GMO… most consumers are not educated and think those products are uniformily superior. So many products labeled "non GMO" don't even have a ge- netically modified counterpart. It's almost like putting "non GMO" on copy paper and charging more for it. It's fake news, but customers are buying into it. Fast forward to last week. I was at the grocery store stocking up for a couple weeks when I pointed my basket down the pet food aisle. We have a herd of barn cats that work mice and snake patrol, and I never leave the grocery store without at least 40 pounds of cat food. As I was scanning the shelf for the cheapest feline cuisine, I couldn't help notice the wide array of dog bones for sale. We have a puppy at our house, so finding something for "John Wayne" to chew on instead of my shoes sounded pretty appealing. I've heard rawhide can get stuck in the digestive tract of dogs if they swallow a large piece. At this point in puppy parenting I wouldn't put anything past John Wayne, so I picked up a package of "easily di- gestible" dog chews. That's when I saw it. 6DWLVI\\RXUGRJ·VXUJH WRFKHZZLWKRSHQSDVWXUH JUDVVIHGEHHIKLGH Whaaaat? Open pasture, grass fed beefhide? And you guessed it. Those "premium" dog chews were more expensive than the rest. I know there is a difference in texture and flavor of grass fed and grain fed meat. But the hide? Maybe the company feels this is a successful marketing tactic for those who believe cattle in feedlots are mistreated. Maybe cer- tain consumers would spend more money for this brand of dog chews because they are uninformed about beef production. Maybe they think these dog chews are superior just because the package implies that? Think twice about purchasing items based on "creative market- ing." Help educate your friends and neighbors. Tell them about your business and how cattlemen care for animals. We have to speak up because these creative market- ing tactics are buying in to our consumers. John Wayne did get some dog chews out of the deal. But they weren't certified non-GMO, open range or guaranteed grass fed. And he liked them all the same. FL Dog Bones and Fake News EDITOR'S DESK BY -,//-'81.(/

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