Feed Lot

APR-MAY 2018

Feedlots and cow/calf operations in the beef industry who feed 500 or more has annually on grains and concentrates; maintain 500 or more beef cows; backgrounder, stocker/grower, preconditioner; veterinarian, nutritionist, consultant

Issue link: https://feedlotmagazine.epubxp.com/i/959523

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4 FEED•LOT April/May 2018 users can connect with other #cat- tletales users for additional ideas and fun facts. Mix up the Cattle Tales info-graphics with your own fun photos, stories and information, and shazam! You are promoting agriculture and the beef industry. Yes, it really can be that easy. FL With the average consumer three or four generations removed from agriculture, it's no surprise most don't understand where their food comes from or the process to get their meat, fruit and vegetables to the grocery store. "Agvocating" has become popular and several com- panies are encouraging ranchers to tell their story. Degrees are even available geared toward advocating for agriculture. Even if you don't have a wealth of ag-facts at your fingertips ready to share, you can still participate in advocating for agriculture. A Face- book page known as Cattle Tales makes it easy. Recognizable by the fun play on words in its title and the ever-present use of the hashtag #cattletales, the site offers various livestock-friendly facts and figures that are time relevant. Did you know a date in March was National Sloppy Joe Day? Cat- tle Tales did, and it offered beef nu- tritional facts to help celebrate the kid-friendly meal choice. March Madness didn't slip through the cracks either. Cattle Tales high- lighted that 12 basketballs can be made from the hide of one full grown cow. What about Na- tional Potato Chip day? Did you promote beef then? Cattle Tales did, noting that cattle are the ultimate recyclers that eat the byproducts of potato chips. The easiest way to help pro- mote agriculture is to see what others are doing, and that's where Cattle Tales wants to be a resource for cattlemen. Its informational images and facts are on Facebook, Instagram and Twitter and can be shared, retweeted, etc. from each of those platforms. Using the #cattletales hashtag, EDITOR'S DESK Sharing Your Cattle Tales BY JILL J. DUNKEL

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